Feature: Data Management Product
Role: Lead Design
What are we builduing?
The world's first big data platform built for personal growth and development. Get an unprecedented look into your community and audience. Use Insights to tailor your message, attract more people, and build trusting relationships.
Gloo Insights is the first data platform ever built to help improve the lives of individuals, the health of families, and the vitality of communities. It combines thousands of data attributes for nearly every U.S. consumer so you can understand each person in your market and how you might engage with them.
Insights has attributes on 248 million people in the US, and all that data is heavily protected according to industry leading privacy and security best practices.
Gloo Insights starts with analytics such as age, location, income and other demographics. It combines the resulting data with behaviors and attitudes to develop models that illustrate a variety of growth and wellbeing-related predictors. These models are driven by machine-learning that improves over time. The more one uses Insights, the smarter and more helpful it becomes.
These scores and models help Champions discover the unique needs and propensities in their market so they can reach out to people who are most likely to benefit from their services.
Know Your People
Get the knowledge you need to change lives for the better. Understand your customers, members, or donors based on unique and relevant insights tailor-made for your market.
Know Your Community
Discover and connect with the people who need your help. Data models combine traits and behaviors to generate deep insights on your potential audience, so you can be proactive in finding and connecting with them.
Match Your People
Make sure your first impression is the right impression. Develop messaging that meets the needs of specific individuals in your market, then match it right to them.
**This project is a full prototype with a stripped down, wireframe UI. This was a true MVP build and a work in progress that was split into phases to cut down development cycles.
This will continued to be tested and iterated on as we continue with development.
