Leora Weiner



Senior Product & UX Designer



Working to imagine, create and build digital experiences. Based in Seattle, WA ,Product Designer @Meta.


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What I love to do.



Crafted experiences that are user-centric and generate results



I have a passion for helping to solve complex challenges for clients from a range of industries by creating clean and intuitive interactive experiences.




Research



User interviews. Usability tests. Field research. Ensuring all designs are human focused.



Strategy



Brainstorming, sketching and whiteboarding to inform the "what" and the "why" and challenge assumptions.



UX & UI Design



Lean UX. Holistic designs. Wireframe creation. Prototype development. User testing. Rapid Iteration.



How I work.



Design thinking focused on a user-centered approach



While no two projects are the same this is a general overview of my design thinking and process.



1. Discover



It is important to start with the basics first, what are we doing? Why are we doing it? Who are we solving for?


User centered design is heavily premised on empathy. In the discover phase, we engage in activities that allow us to immerse ourselves in the lives of our users. Beginning with a hypothesis that has come form stakeholders or existing research, we use that to guide the research as we empathize with our users, get inspired, and think broadly. By planning, conducting studies and synthesizing research a well formed, prioritized problem statement is formed by the end of this phase.



2. Ideate



Informed by the research generated, workshops and ideation sessions are held in this phase. Through brainstorming and other exercises we can find meaning from the patterns that emerged from our time with our users. All ideas are on the table, no matter how far out they might be.


Ultimately, we’re able to frame the challenge and begin to generate solutions and refine our ideas, making sure that we’re thinking narrowly enough to effectively address the challenge in front of us. The more people in the room with different backgrounds, the better. Once an approach is decided upon they will be assessed for technical feasibility, financial viability, and for scope before the next phase begins.



3. Create



We will begin by building rough prototypes of our ideas, then running them through proper usability cycles. We will keep iterating and refining our designs until we are confident enough in the solution. Mockups, wireframes and prototypes will be built, heuristic evaluations and usability labs will be done. This is the longest phase in the process and requires many check-ins and good communication.


This phase will include low fidelity designs, prototypes and high fidelity designs that are ready for delivery. Depending on the project we will decide what fidelity of design we will be testing. Testing and observing users interacting with the design, helps to validate assumptions and discover friction points so we can iterate on the design. ​



4. Evaluate



In this phase we will continue to test and iterate. Critical analysis will follow to identify gaps and opportunities for future improvements. In this final phase feedback and getting the product in the hand of users is crucial. Our solutions will be tested and improved upon.


While this phase comes to an end, the product is never "finished" and the previous phases need to be repeated based on feedback and new research that emerges. ​





Guiding Principles



As designers we are solving complex problems. We must strive to create the best user experience by focusing on these principles.​


Understandable: The interface is powerful, yet clear and simple

Effortless: Allows tasks to be accomplished quickly & easily. Is understood without overthinking

Efficient: Tasks can be accomplished with as few steps and little time as possible

Beautiful: It is delightful to use. Reduce clutter and visual noise

Habituating: Utilities are easy to master and clearly understood

Human: Common and friendly language is used to reduce cognitive load

Forgiving: Actions can be undone with as much ease as taking them

Protective: Immediate user feedback is provided. Data is not lost through user or system error

Responsive: Actions occur quickly and in a consistent amount of time



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